Core Marketing Principles and Strategy Fundamentals

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:16

1.
Defining Marketing

01:29

2.
Evolution of Marketing Concept - The Industrial Perspective

01:28

3.
Evolution of Marketing Concept - Consumer Perspective

01:23

4.
Value Creation in Marketing

01:28

5.
The Marketing Toolkit - 4Ps to 4Es

01:21

6.
Significance of Marketing

01:25

7.
Changing Marketing Landscape

01:26

8.
Nonprofit Marketing

01:17

9.
Marketing Myopia

01:25

10.
Defining Marketing Strategy

01:26

11.
Marketing Plan

01:26

12.
Marketing Plan Document

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:16

1.
Defining Marketing

01:29

2.
Evolution of Marketing Concept - The Industrial Perspective

01:28

3.
Evolution of Marketing Concept - Consumer Perspective

01:23

4.
Value Creation in Marketing

01:28

5.
The Marketing Toolkit - 4Ps to 4Es

01:21

6.
Significance of Marketing

01:25

7.
Changing Marketing Landscape

01:26

8.
Nonprofit Marketing

01:17

9.
Marketing Myopia

01:25

10.
Defining Marketing Strategy

01:26

11.
Marketing Plan

01:26

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Marketing Fundamentals

1. Defining Marketing

2. Evolution of Marketing Concept - The Industrial Perspective

3. Evolution of Marketing Concept - Consumer Perspective

4. Value Creation in Marketing

5. The Marketing Toolkit - 4Ps to 4Es

6. Significance of Marketing

7. Changing Marketing Landscape

8. Nonprofit Marketing

9. Marketing Myopia

10. Defining Marketing Strategy

11. Marketing Plan

12. Marketing Plan Document

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Marketing Fundamentals

1. Defining Marketing

2. Evolution of Marketing Concept - The Industrial Perspective

3. Evolution of Marketing Concept - Consumer Perspective

4. Value Creation in Marketing

5. The Marketing Toolkit - 4Ps to 4Es

6. Significance of Marketing

7. Changing Marketing Landscape

8. Nonprofit Marketing

9. Marketing Myopia

10. Defining Marketing Strategy

11. Marketing Plan

12. Marketing Plan Document

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Defining Marketing

2.
Evolution of Marketing Concept - The Industrial Perspective

3.
Evolution of Marketing Concept - Consumer Perspective

4.
Value Creation in Marketing

5.
The Marketing Toolkit - 4Ps to 4Es

6.
Significance of Marketing

7.
Changing Marketing Landscape

8.
Nonprofit Marketing

9.
Marketing Myopia

10.
Defining Marketing Strategy

11.
Marketing Plan

12.
Marketing Plan Document

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Defining Marketing

2.
Evolution of Marketing Concept - The Industrial Perspective

3.
Evolution of Marketing Concept - Consumer Perspective

4.
Value Creation in Marketing

5.
The Marketing Toolkit - 4Ps to 4Es

6.
Significance of Marketing

7.
Changing Marketing Landscape

8.
Nonprofit Marketing

9.
Marketing Myopia

10.
Defining Marketing Strategy

11.
Marketing Plan

12.
Marketing Plan Document